💰 Entrepreneur’s Toolkit: Starting a Side Gig or Business at Any Age

Program Info
Thinking about starting a side gig or small business but don’t know where to begin? You’re in the right place.
👋 I built Therapy Gardens and SeniorU from the ground up, and I know firsthand what it takes to launch something new later in life. This toolkit gives you the practical guidance I wish I had when I started—without the fluff or outdated advice.
This self-paced online toolkit is designed for older entrepreneurs who want real-world, no-nonsense strategies to build something meaningful—whether for income, purpose, or just for the challenge.
✅ Step-by-step guidance to help you launch and grow a business that fits your life
✅ Live Q&A sessions for personalized support
✅ Checklists, templates, and tools to make starting easier
✅ No fluff—just actionable strategies from someone who’s done it
💡 What You’ll Learn:
- How to find a business idea that actually works
- The best marketing strategies without wasting time on social media fads
- Smart money practices for paying yourself and managing costs
- How to stand out in a world full of automation and AI
- Real case studies of people who started later in life and made it work
🚀 Perfect for: Anyone looking to earn extra income, stay engaged, or build something meaningful—without getting overwhelmed or going into debt.
Enroll today and start your next chapter!
What Will You Learn?
- How to find and validate a profitable business idea
- The best tech tools for running a small business efficiently
- How to build an online presence without overcomplicating things
- The basics of email marketing and why it still works
- Social media strategies that actually help your business grow
- Pricing, sales, and customer retention strategies for long-term success
- How to legally protect yourself and avoid business pitfalls
- Real-world insights from someone who’s started and run multiple businesses
- How to compete with big players and AI-driven businesses
- The best ways to network, collaborate, and build a community
- Why perfectionism kills progress and how to take action
Contents
🟢 Getting Started
Welcome from Dave, founder of Therapy Gardens and SeniorU.
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🔑 Welcome and How to Use This Toolkit
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💼 Why It’s Never Too Late to Start a Business
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📖 Building a Business with Purpose: My Journey as an Entrepreneur
🔵 The Core Business Toolkit
Here you get resources for choosing an idea to running and growing your business. Think of it as your foundation—the practical business-building essentials. The twist? We start at the end. So get ready to create your business today.
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🚀 Quick Start: Launch Your Business Now
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🌟 Branding & Online Presence: Build Trust & Get Found
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🚀 Financial Considerations for Entrepreneurs
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📢 Find Customers & Supporters
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📈 Manage & Grow (If You Want To)
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🛠️ Essential Tech & Tools
🟠 Dave’s Real-World Strategies
This section isn’t about generic business advice—it’s about what actually works from years of experience. If you want strategies for navigating business in the real world, dealing with uncertainty, and making smarter decisions, this is where you’ll find it.
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📖 Dave’s Real World Advice: Section Overview
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01. Be Your Authentic Self 🗣️
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02. Bootstrapping for Success 💰
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03. How I Started Email Marketing 📧
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04. The Power of Newsletters 📰
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05. Giveaways & Lead Magnets 🎁
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06. Marketing Without Going Broke 🚀
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07. Finding Your Niche 🎯
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08. Copycatting & Social Proof: Turning Popularity Into Profit 👥
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09. Outsourcing & Contracting: Getting the Help You Need 🤝
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10. Building, Collaborating & Partnering: Growing Through Connections 🌍
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11. Paying Yourself: Balancing Expenses & Growth 💵
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12. List of Useful Tech Tools: Running Your Business Smarter 🖥️
🟡 Resources & Next Steps
Now that you have the information, it’s time to take action. This section includes extra resources, downloads, and next steps to keep you moving forward.
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📊 Spotting Industry Trends: Stay Ahead of the Curve
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📍 Spotting Local Trends: Tapping into Hyperlocal Insights
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✅ Downloadable Checklists & Directions
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📅 How to Join a Live Q+A Session
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🧑💼 Schedule Your One-on-One Strategy Session
Earn a Certificate
You worked hard. Why not get credit with a certificate?

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